Web Design & Marketing Blog

3 Reasons Your Business Will Fail With Out A Website

Category: Blog

Written by Estevan Montoya

That's right, your business has a chance of failing in the market of today because it doesn't have a website. Or, if you have a website, but it is out of date, old looking, and not pleasing to the eye, then it will fail. It has been said, “The internet is the phone book of today & tomorrow”. That statement has a lot more truth than we fully comprehend. Think about it, nearly every person 30 years old and younger has some form of connection, which include: computers, laptops, netbooks, tablets (iPad/iPod, Android, Blackberry, Microsoft), and smart phones.

It is a lot easier to pull out the device, run a quick google search and find what you are looking for than to get out the old phone book. Please understand, I know there is still a place for offline marketing, but things are changing everyday. In fact, it has been estimated that over 2 billion searches are logged everyday in google alone! So, if you're not online with a good looking website, then one day you will lose your business to your competition that is up to date.

Why Do I Need A Good Looking Website To Help My Business?

People Are Searching

As mentioned above, over 2 billion searches logged each day for google alone shows that people are searching the web. That is not including Yahoo!, Bing, and many other smaller search engines. People now in days turn to the web to find a local business. Only people that don't have computers or a re not accustomed to online searches turn to a phone book. I hate to say it, but one day there may be no more phone book. In fact, most phone books now have online directories. When they call a business, they normally have a “cheap” package for print advertizing and then try to push their online business directory. They understand the direction of marketing and have taken advantage of a website, have you?

People Are Social

With the advent of social networking, people are not only searching for businesses, they are social about it. If they find something they like, they will share it with their friends and followers. That is why a great looking website that is up to date is essential. For instance, if you're website doesn't have a fan page, you are loosing free advertisement. If you website doesn't have “like” button or the ability to share your page on social networks, then you are getting behind in the times. People talk, and if there is no easy way for them to talk about your business online, then you will loose business.

The social networking craze is becoming so great that you can nearly find anything you want on social sites. Yet, it is not limited to just websites. People are making apps for smart devices that integrate social media. If there is not platform to integrate, then they create their own. Only app that has a lot of weight is “Where”. This app is the phone book of the phone. You can find businesses, maps, reviews, and a lot of information all from the palm of your had. When a person finds something they like through such methods, they normally share it. If you are not on social media platforms, then you are missing out, and your competition is gaining.

People Are Swayed

Think about this for a second. How many like getting out the phone book, searching type of business, only to find over 100 businesses in the same field? They have to get out the phone, and start calling until they find what they are looking for. Well, with the internet, you simply search, find, browse, and chose which one you like the most. No phone calls until after you are convinced. No dealing with a person that is trying to push a sale. You simply seek and find.

Online sales increase every year. People go trust the internet like never before. That is why such places like blockbuster went under. Because a little company started renting movies online...Netflix. What does that teach us? People are easier to convince over a computer screen. Therefore, your business should be where people are searching, and sway them to go with you.

Also, when you have a nicer looking website, people are easier to convince. So, maybe you do have a website, but it was made 10 years. Sorry, but you are losing out to the young entrepreneur that understands this stuff. You need an upgrade! That is what VivaNet2.0 is all about, providing affordable websites that look great. Check out our LEXY Sites. They are the affordable website that will help your business succeed online.